Costco took a gamble on Kirkland. Here’s how much it paid off

When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products.

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​When Costco launched its Kirkland (COST) brand 30 years ago, it was a bold decision that set the company apart in a retail environment dominated by fragmented private label products.Read more… 

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